With a reputable journey in retail that began in the bedding industry almost eight decades ago, Form is about helping clients curate beautiful homes as much as it is about promoting healthy sleep – and its portfolio of partnerships with European mattress brands proves this.
The latest to join its ranks is Emma, a brand born in 2015 in Germany, “with a mission to create a mattress suitable for every body type and sleeping position. The result is the Emma mattress, the perfect balance between support and comfort.”
A shared commitment
Form’s decision to partner with Emma is rooted in the belief that a good night’s sleep is the foundation of a healthy and fulfilling life. “Emma shares this vision, crafting mattresses designed to meet the highest standards of comfort, support, and durability – all backed by cutting-edge sleep science,” the team notes.
“Like Form, Emma champions the importance of sleep as a cornerstone of overall wellness. Their innovative products are the result of rigorous research and development, ensuring every detail is optimised for restorative rest. With this shared philosophy, the partnership between Form and Emma was a natural alignment.”
The Emma collection
The brand’s range of mattresses is underpinned by comfort and advanced design. Some key features include:
Pressure-relieving foam layers, engineered to provide optimal support and relieve pressure points, ensuring uninterrupted sleep throughout the night.
Temperature regulation through innovative materials that keep you cool and comfortable, adapting to the body’s needs.
Motion absorption, where precisely-crafted memory foam ensures the impact of twists, turns or disruptive movements in bed is eliminated.
Award-winning design, as Emma mattresses are recognised for their exceptional quality and user satisfaction.
An endorsement from Emma Muscat
Highlighting the playfulness and significance of this brand is Form’s collaboration with music artist Emma Muscat, connecting creativity to the importance of quality sleep.
“Beyond sharing the name ‘Emma,’ this collaboration highlights how a good night’s rest enhances every part of life – your mood, creativity, and overall well-being,” says Form.
“Just like Emma Muscat, who often finds her greatest inspiration while unwinding or falling asleep, the right mattress can help you unlock your full potential with uninterrupted, rejuvenating sleep.”
There’s no better way to decide for yourself than by testing out the mattress, which you can do by visiting Form’s showroom in Valley Road, Msida.
“We believe that sleep is more than a necessity – it’s a lifestyle. With the Emma Germany Mattress Collection now part of our range, we’re excited to help more people achieve the rest they deserve, and redefine what it means to sleep well.”
Photography: Brian Grech
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