Novotel Malta Sliema, the island’s first property from the globally recognised Accor brand, has opened its doors with a 293-room hotel along Gzira’s promenade.
The hotel, managed locally by ST Group under a franchise agreement with Accor, combines contemporary design with wellness and business-friendly amenities, including a rooftop infinity pool, spa, fitness centre, and flexible meeting spaces.
“Malta is a destination rich in culture and connectivity,” notes Cristina De Oliveira-Frewen, Chief Operating Officer, Franchise Operations Europe & North Africa, Premium, Midscale & Economy at Accor
“Novotel’s expansion into Malta and across Europe reflects our commitment to bringing balanced, experience-led hospitality to key markets. Novotel Malta Sliema is a prime example of how we integrate modern design, wellbeing and strategic location to serve both business and leisure travellers.”
Ivan Borg Ferrando, Cluster General Manager at ST Group, added “Welcoming Novotel to Malta is a significant step for the local hospitality sector. It shows that Malta continues to attract prestigious international brands, enhancing the island’s global profile as a tourism destination.”
Photography: ST Group



