With a presence across five continents, it’s easy to think that Kave Home came to be well before its establishment in 2013. Which, in fact, it has – founder Frances Juliá began in the furniture industry back in 1984 with a small warehouse in Sils, Girona, where mattresses were distributed to hotels along the Costa Brava.
“There may have been hardly any resources, but there was an unwavering commitment to doing things well, working rigorously and flexibly, with attention to detail.”
Just over 40 years later, the Spanish furniture brand – represented in Malta by Form which launched a dedicated local web shop this year – has evolved into its new era with Here to Stay, a campaign that pays tribute to the home and things that last, while encouraging us to reflect on the meaning of home.
An invitation to slow down
The campaign is a culmination of the purpose that has guided the company for the past four decades: to produce quality pieces that will endure in time and create legacies.
“This rebranding process started in March 2025,” the company notes following the launch of its campaign as it shares its vision: “a declaration of the bonds we create with the objects that make up our homes, those objects that endure and end up forming part of our everyday lives.”
“In a world in constant flux, where speed is the overarching theme, Kave Home invites us to slow down and build a home through objects made to last and accompany us through the years.”
Home as a reflection of our identity
Through this campaign, which was shot in in the countryside of l’Ametlla del Vallès in Barcelona, Kave Home is emphasising its objective: furniture and decor design marked by technical quality and long-lasting materials; an objective that looks beyond the current moment, preserving its hallmark of a contemporary and timeless aesthetic.
The concept is illustrated metaphorically: a woman reads silently in a room until suddenly, the walls around her disappear and the space transforms into a field of wheat.
The objects in her living room float up around her – some disappear while others remain, highlighting what it really means to build a home: “something that is not blown away by the winds of time. An allegory against fleeting trends, fast furniture and global homogenisation.”
“For us, the home is not a physical structure, it is the sum of all the things we call our own. The material value of the objects is not what matters, but rather the stories they tell and what they represent,” the brand notes.
Watch the unfolding of Here to Stay
